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BB Imaging was founded in 2005 with a simple but powerful mission in mind: Improve health outcomes by making high-quality ultrasound services available to underserved urban and rural communities. Through full-service onsite support and unmatched ultrasound services, this sonographer-owned organization supports healthcare providers nationwide—all with a fully remote team.
As BB Imaging evolved, so did its workforce. A team that was once based out of Austin, Texas headquarters is now fully remote with employees spread across the country. While this shift opens new opportunities for flexibility and growth, it also introduced operational challenges around how the organization manages its technological assets.
Shipping, tracking, configuring, and retrieving devices quickly became a significant lift once employees needed to be onboarded and offboarded remotely. Laptops and equipment needed to be procured, set up, and delivered quickly and efficiently to new hires. When employees left the organization, devices had to be recovered, assessed, and redeployed—all without disrupting productivity or creating security risks.
BB Imaging’s previous managed service provider (MSP) struggled to keep pace with these demands, creating frustration for new hires and increasing the workload of existing teams.
They clearly needed a change in providers. As a fully remote team, they needed an IT partner who wouldn’t just handle day-to-day support but could also deliver end-to-end asset management for a distributed workforce.
Once we began partnering, CyTek immediately stepped in to offer a proactive, solutions-focused asset management strategy designed to remove complexity and create consistency across BB Imaging’s IT operations. At the core of CyTek’s approach was an intentional investment in making sure devices were tracked, maintained, and redeployed seamlessly.
CyTek manages the entire digital onboarding when BB Imaging hires a new employee: procuring the hardware employees need to do their job, configuring each device to company standards, getting it configured for immediate use, and shipping directly to the new employee.
Offboarding is equally streamlined. CyTek provides departing employees with pre-labeled shipping materials and clear return instructions, making it simple to send a device back in a timely manner. Once equipment is received, CyTek logs, evaluates, and securely stores it in inventory, preparing it for future redeployment. This closed-loop system eliminates guesswork and gives BB Imaging full visibility into its asset lifecycle—without having to oversee the process internally.
Beyond asset management, CyTek supports BB Imaging with a comprehensive managed IT solution that is fully integrated to create a cohesive technology environment. This includes hardware and software licensing, day-to-day IT support, and cybersecurity services. The end result? A reliable, secure infrastructure that supports operational efficiency and makes employees’ workdays simpler—no matter where team members are located.
Since partnering with Cytek, BB Imaging has transformed its approach to IT operations. What was once a challenging, resource-intensive process is now a streamlined system that works quietly in the background, allowing employees and teams to focus on higher-value priorities—namely providing exceptional ultrasound services to patients.
The onboarding experience—in particular—has seen meaningful improvements. New hires receive their equipment on time, fully configured, and ready to use, so they can begin contributing their expertise on their first day. Behind the scenes, Cytek ensures that user accounts, communications, and access points are set up promptly and accurately to reduce friction for new hires and HR teams.
Equally important, BB Imaging now benefits from improved operational consistency. Devices are no longer lost, delayed by shipping, or improperly tracked. Instead, they move through a well-defined lifecycle, ensuring cost efficiency and reducing unnecessary hardware spend. The organization gains peace of mind knowing that every piece of equipment is accounted for, secure, and ready for its next use.
As BB Imaging continues to expand the areas it serves, its partnership with CyTek provides the stable and scalable IT solutions it needs to keep growing. CyTek allows BB Imaging to focus on what matters most to their business—delivering exceptional care while advancing healthcare innovations—by removing the burden of IT logistics and offering dependable support.
When your business goes fully remote, having the right technology partner isn’t just helpful—it’s essential. CyTek is that partner for BB Imaging.
